Our Process

1

Identify a specific behavior to change

What key action do you want to change?

We start by zeroing in on the precise behavior that will yield the greatest impact. Whether it’s increasing program participation, reducing energy consumption, or boosting community engagement, we focus on the tangible actions that matter most.

2

Identify barriers to, and benefits of, the behavior for the target audience

Why aren’t people already doing it? What motivates them?

Why aren’t people already taking this action? What would make it easier or more appealing? We analyze the psychological, social, and practical factors that influence behavior, from convenience to cost to social norms.

3

Brainstorm, prioritize, and select behavior change strategies to test

Which interventions are the most feasible and impactful?

Using insights from behavioral science, we generate potential interventions—such as incentive structures, social proof messaging, or simplifying decision-making. We then prioritize based on feasibility and expected impact.

4

Implement the behavior change strategies

How can we pilot and refine the approach?

With a clear plan in place, we roll out the selected interventions, whether it’s through communication campaigns, program design tweaks, or real-world pilot programs.

5

Evaluate the program to iterate and improve

What worked? How can we scale the impact?

Behavior change isn’t a one-time effort. We suggest which data to collect, methods to measure outcomes, and ways to refine strategies based on what works best. We do not do the evaluation ourselves but will make recommendations for getting it done right.