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No-Cost Behavioral Science
Assistance for Clean Energy Challenges

Every energy decision—how we travel, power our homes, or run our businesses—starts with human behavior. The BEAR Hub helps programs apply behavioral science to drive real-world energy savings.
Understanding how people make decisions in the real world—what motivates them, what gets in their way, and what nudges them toward action—can help us create effective programs.
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We help programs turn behavioral insights into action. Whether you’re looking to boost participation, accelerate technology adoption, or overcome other behavior- related barriers, we provide research-backed recommendations to make sustainable energy choices easier.

How We Help

Free Behavioral Science Support

The BEAR Hub’s free support service is designed to help organizations apply behavioral science and deliver measurable results in buildings, transportation, and industry energy programs.

We work closely with cities, utilities, nonprofits, and other partners to:

  • Identify key behavioral challenges in their programs
  • Pinpoint barriers and opportunities using behavioral science insights
  • Prioritize and design solutions to test-from messaging strategies to program design
  • Support implementation by troubleshooting throughout the process
  • Evaluate what works, refining strategies for greater impact

Our approach is designed to tackle a variety of program challenges, but the key is to focus on a specific behavior.

How it Works
1. Tell us about your challenge (quick intake form)
2. Meet with experts (free consultation)
3. Get research-backed guidance (tailored recommendations)
4. Implement strategies (ongoing support) Learn More

Whether you’re looking to boost program participation, increase heat pump adoption, reduce single occupancy vehicle travel, or change how people engage with your program, identifying exactly what you want to do helps achieve success.

Depending on your needs, our support can range from a few targeted recommendations to a 4- to 6-month collaboration during which we help refine strategies, test interventions, and evaluate results to ensure measurable impact.

Who Can Benefit from Our Assistance?

The BEAR Hub can assist anyone running programs to save energy, including (but not limited to):

  • City and state officials
  • Utility program administrators
  • Program implementers
  • Nonprofit organizations
  • Businesses
  • Commercial building owners

Where We Make an Impact

transportation

Transportation

We can help cities and organizations design effective strategies to shift transportation behaviors, including:

  • Reducing single- occupancy vehicle use
  • Switching to public transportation
  • Increasing EV adoption
  • Encouraging carpooling
  • Minimizing idling
Learn more
buildings

Buildings

We apply behavioral science to help homeowners, landlords, tenants, and businesses adopt clean energy solutions, including:

  • Increasing participation in energy efficiency programs
  • Encouraging adoption of heat pumps and other energy-efficient technologies
  • Improving follow-through on home energy assessments and retrofits
Learn more

Industry

We help businesses improve energy efficiency, building performance, and sustainability in industrial settings, including:

  • Encouraging adoption of energy-efficient equipment and processes
  • Engaging workers in sustainability efforts
  • Supporting decision-making for industrial decarbonization
Learn more

If you have an energy program in transportation, buildings, or industry…
…with a behavioral challenge to solve,
you might be a great fit for BEAR Hub’s no-cost technical assistance program.

If you have an energy program in transportation, buildings, or industry…
…with a behavioral challenge to solve,
you might be a great fit for BEAR Hub’s no-cost technical assistance program.

Ready to work with us?

Let us bring our behavioral lens to improving your energy program outcomes.